In Bloom | Special Video Release
20TH JUNE 2025 - ASU #481
In case you missed the news, there is a new book taking the needlework world by storm and it’s all about bud to bloom and beyond...
In Bloom by Ana Mallah is a masterclass in the fine art of exquisitely embroidered flowers.
This new book is so fabulous we’ve even made a short video to take you behind the scenes for a taste of what went into producing the book and the magic that is within each page.
You can enjoy the video HERE
In Bloom is Ana’s debut book and features 10 irresistible stitched floral blooms that are just waiting for you to bring them to life.
Exquisite florals, forever fresh, forever in bloom.
Book and Ready-to-Stitch kits are now available using the links below.

In Bloom
Ana Mallah
$69.95